MatchUp Cookie Policy

At MatchUp Online Casino, we are committed to being transparent about how we use cookies and similar tracking technologies on our website. This Cookie Policy explains what cookies are, how we use them, what choices you have, and how you can control your preferences. By continuing to use our platform at MatchUp Casino.com, you consent to our use of cookies as described in this document. If you have any questions about our data practices, we encourage you to read this policy carefully alongside our Privacy Policy.

What Are Cookies?

Cookies are small text files that are placed on your device — computer, tablet, or mobile — when you visit a website. Here at MatchUp Casino, we use cookies to help our site function correctly, to remember your preferences, and to improve your overall experience. Cookies cannot access other files on your device, and they do not carry viruses or harmful software. They are a standard and widely accepted technology used across the internet.

In addition to cookies, we may also use similar technologies such as web beacons, pixel tags, and local storage to collect and store information about your browsing behaviour. Throughout this policy, we refer to all of these collectively as "cookies."

Why We Use Cookies

At Match Up Casino, we rely on cookies for a number of important reasons. Without certain types of cookies, our website would not be able to function properly, and you would not be able to log in, access your account, or use our services. We also use cookies to analyse how visitors interact with our platform, allowing us to make ongoing improvements to the match up casino experience.

Our cookies help us to:

• Keep you securely signed in during your session on our platform
• Remember your language, display, and account settings
• Detect and prevent fraud, unauthorised access, and suspicious activity
• Ensure compliance with UK Gambling Commission requirements and licensing obligations
• Analyse site traffic, game performance, and feature usage
• Deliver relevant promotional content and bonuses, such as our matchup bonus offers
• Support responsible gambling tools and self-exclusion settings

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for our website to operate. We use them to manage your session, authenticate your matchup login credentials, and ensure the security of your account. Without these cookies, features such as account access, deposits, and withdrawals cannot function. These cookies cannot be disabled, as they are required for the basic operation of our services.

Performance and Analytics Cookies

We at MatchUp Online Casino use performance cookies to understand how visitors use our site. These cookies collect information such as which pages are visited most often, how long users spend on each page, and where errors occur. This data is aggregated and anonymous — it does not identify you personally. We use this information to improve the match up casino platform and enhance the user experience for all players.

Functionality Cookies

Our MatchUp Casino functionality cookies allow us to remember choices you make when you use our site, such as your preferred currency (GBP), notification settings, and game preferences. These cookies enable us to personalise your experience and reduce the need to re-enter information each time you visit. Disabling these cookies may affect the quality of your experience on our platform.

Targeting and Marketing Cookies

At Match Up, we may use targeting cookies to deliver advertising and promotional content that is relevant to your interests. These cookies track your browsing behaviour across our site and, in some cases, across third-party platforms. They are used to measure the effectiveness of our campaigns, including promotions related to our matchup casino bonus offers, such as the Mega Reel welcome promotion and our Daily Wheel rewards. We work with trusted third-party partners to deliver this functionality.

Third-Party Cookies

Our MatchUp Online Casino platform integrates tools and services provided by third parties, including game studios and analytics providers. These third parties may set their own cookies when you access their content through our site. We do not have direct control over these cookies, and we recommend reviewing the privacy and cookie policies of any third-party providers whose services you engage with. We use industry-leading partners such as Evolution for live casino, and NetEnt, Pragmatic Play, Blueprint Gaming, and 60+ additional studios across our 2,000+ game library.

Cookies and the MatchUp App

Currently, we do not offer a dedicated matchup casino app for download. Our platform is fully optimised for mobile and tablet browsers using HTML5 technology, which means you can enjoy the full match up casino experience directly through your mobile browser without downloading anything. Cookie settings on mobile devices are managed through your browser settings in the same way as on desktop.

How to Manage Your Cookie Preferences

We respect your right to control how cookies are used when you visit our site. At MatchUp Online Casino, we provide cookie preference controls so you can choose which non-essential cookies you wish to accept. You can update your preferences at any time by accessing the cookie settings tool on our website.

You may also manage cookies directly through your browser settings. Most browsers allow you to:

• View and delete existing cookies stored on your device
• Block all or certain types of cookies from being set
• Set preferences for specific websites
• Receive notifications when a new cookie is being placed

Please note that if you choose to disable essential cookies, some features of our site — including matchup login functionality and secure account access — will not work correctly. We recommend keeping strictly necessary cookies enabled to ensure full access to our platform and services.

For more information on managing cookies in popular browsers, you can visit the official support pages for Chrome, Firefox, Safari, and Microsoft Edge.

Cookie Retention Periods

We at MatchUp Casino retain cookies only for as long as is necessary to fulfil the purposes described in this policy. Session cookies expire automatically when you close your browser. Persistent cookies remain on your device for a defined period — typically between 30 days and 24 months — depending on their function. You can delete persistent cookies at any time through your browser settings.

Cookies and Responsible Gambling

At Match Up Online Casino, we take responsible gambling seriously. Some of the cookies we use are specifically designed to support responsible gambling tools — including session time tracking, deposit limit enforcement, and self-exclusion controls. These cookies are classified as strictly necessary and cannot be disabled, as they form a core part of our commitment to player safety under our UK Gambling Commission licence (account 039175).

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. When we make significant changes, we will notify you through a notice on our website or via email. We encourage you to review this policy periodically. Continued use of our MatchUp Online Casino platform following any update constitutes your acceptance of the revised terms.

Contact Us

If you have any questions about how we use cookies or about your data rights, our team is here to help. At MatchUp Casino, we offer 24/7 live chat support as well as email assistance. Our UK-based, English-speaking agents are available around the clock to assist you. You can also find answers to common questions in our on-site FAQ section. We are operated by Jumpman Gaming Limited and regulated by the UK Gambling Commission, ensuring that your data is handled to the highest legal standards.